It may not be the best idea to start a blog with platitudes, but we can’t help but notice that the market for casino software is constantly growing. You will have to explore a lot of offers from different gambling providers if you want to open your own casino business. Gaming projects are typically created in two ways: by providing casino software from scratch Turnkey casino solutions – or by purchasing ready-to-use sports betting solutions.
What is the best way to make the right choice? We will examine both White Label and Turnkey casino providers in this article, as well as their advantages and drawbacks. Both cases will be examined to see how game integration will work.
White Label: What is it?
A white label sportsbook betting solution includes everything you need to launch an online casino, sports betting operation, or poker site – software, licenses, payment processing, and more – from a third-party supplier. The products, software solutions, and even the gaming license are included in this.
The new operator can also receive operational support, including customer service and fraud prevention teams, as part of the deal – leaving marketing as its primary focus.
In terms of standardization, white label sports betting solutions are a quick-to-market option. Changing the product layout or colorways is hard with a white label, and there is no chance to differentiate payments, products, or trading strategies.
Moreover, white label operators are burdened with bespoke deployment, since their platform is shared with other sportsbook and casino operators. white label sports betting solutions can also limit the number of online casino software providers you can choose from.
The advantages of this approach are speed-to-market, a focus on marketing, and a tried-and-true methodology.
White Label Solutions: Pros and Cons
There are many advantages to using a white label solution, including
Licences for gaming
Since the platform providers hold the licenses, you don’t need to worry about any legal issues.
Solutions for processing payments
With us, you can choose from trusted payment providers that accept both local and international payments.
Modules for risk management and anti-fraud
There are built-in security systems included in this solution.
B2B and B2C support are available 24/7
This solution comes with multilingual B2B and B2C support teams.
The main disadvantage of White Label based on research and popularity can be considered its higher cost compared to other solution types. In spite of this, the price is quite reasonable when compared with the quality and quantity of features available.
White Label solutions are ideal for those who wish to focus more on the marketing and branding side of their business, trusting their software provider with the technical side.
How Does a Turnkey Approach work?
It is better to choose a turnkey solution if you want more control over your product offering and competitiveness.
White Labels come with all the benefits of a White Label, but you’ll need to obtain your own gaming license. Speed to market with a customizable solution can be achieved quickly with a platform software provider like Brino.
It is easier for operators to cater to individual market requirements, including those related to design, customer journey, branding, payments, and even overall trading strategies. Your market will also benefit from better control and promotion of the best casino games.
A dedicated technology team can also help you with future product and software provider requirements. It is also possible to take operational services in-house or outsource them, the choice is up to the operator.
What are the advantages of a turnkey solution? Ability to set your own trading strategy for the markets you are targeting, control over product strategy, and software deployment based on your requirements solely. Controlling branding and promotions. Less outsourcing means more knowledge transfer between your own teams across the organization.
Turnkey Solutions: Pros and Cons
There are also advantages and disadvantages to a turnkey solution. Let’s start with the positives.
Backoffice with full management and power
There is a wide range of market-leading products offered by providers with powerful and fully manageable back offices.
The management of a business also depends on this.
Management of risks
In addition to KYC management tools and client categorization, limiting is also available within this solution.
B2B and B2C support available 24/7
This solution is also supported by multilingual B2B and B2C support teams.
Differentiation between the two aproaches
A fully customized approach to sportsbooks serves to highlight a few key differences between white label, hybrid, and turn-key sports betting platforms. Market features and attributes vary greatly between platform providers and their products and services. Below are some of the most common differences between the two.
| White Label Sports Betting Solution | Turn-Key SportsBetting Solution | |
| Definition | A quick-to-launch solution that is economical and flexible. | An ‘own’ solution provided by a third party with a higher level of customization than White Label Solutions |
| Licenses and Compliance | Licensing and reporting are the responsibility of the platform provider. Provider’s jurisdictions are limited. | Licensing and compliance reporting are the responsibility of the operators. |
| Level of Customization | Due to the limitations of the provider’s software and systems, there is very limited customization. | 3rd party CMS templates and features are limited. |
| Data Feeds | A third party provider provides all data feeds and commercial agreements to the operator. | A common data feed is selected from a 3rd party provider. Feed providers and operators enter into commercial agreements. |
| Features Set | A third-party white label sports betting software provider provider sets the sportsbook feature set. | A third-party provider sets the sportsbook feature set. |
| Revenue share | It is typical that the operator receives 40%, and the platform provider receives 60% | Typically, in range of 84%-90% for ‘operator’ and 10%-16% for platform provider |
| Geographical Location constraints | Constraints imposed by geography | Some locations may not be optimized for the front end due to geographical constraints |
| Payment Integrations | Platform-specific only | These are limited to those offered by the Platform Provider |
| Trading and Risk management | Trading and Risk Management Tools are limited to the platform provider’s features. white label sports betting software provider teams can manage risk. | Platform Providers handle management functions. |
White Label or Turnkey Sports Betting Solutions: What To Choose?
white label sports betting software providers and turnkey sports betting software providers are key components of long-term profitability for any business, whether new or established. When providing white-label or turnkey betting solutions, certain parameters come into play, such as geography or markets, business type, budget, etc. Quite a challenge, isn’t it? As a result, we’ve made it easy for you! Effective decision-making requires considering the following keys to choose the right path out of the two.
Market Entry Types: Understanding
It is essential to understand the type of business entry you require before choosing between white-label or turnkey sports betting software providers. White-label sports betting software may be the better choice for a new business entering the industry because it lacks knowledge of international licensing and payments. White labels may also be a good choice for existing businesses with no licensing requirements.
Analyzing the business focus,
In addition, it is important to understand how the business operates and what its focus or strategy is. I would like to make it clear that a business entity, whether new or existing, that wishes to retain control and concentrate on marketing, branding, promotions, and other such areas has less time or skills to dig deep into technicalities and legal considerations, and therefore should opt for a white label.
Analyses of budgets
Choosing between white label and turnkey game software providers is also influenced by the budget. It is possible to switch to white-label betting solutions if your budget is limited and you do not want to opt for high purchases.
In contrast, businesses seeking to expand ownership must consider a turnkey solution in order to expand beyond their budgets.
Choosing the right one – how do you know?
Let’s see what else you need for your igaming operation and how to choose the best solution now we have covered the pros and cons of each solution.
In order to determine your business goals, you must answer a few basic questions, such as:
- Is your business in need of full management?
- Need a ready-to-use solution that’s quick and easy to use?
- Are you able to obtain gaming licenses yourself or do you need one from a third-party provider?
- Do you prefer sportsbooks or casinos?
- Are you already targeting a market?
The Benefits Of Turnkey Sports Betting Solution
Would you like to start your iGaming business based on the Turnkey Sports Betting Solution but are not 100% clear on how it works?
You should know these five advantages of turnkey sports betting solutions before you start a gaming site.
- Ownership of the business and full control over the product
- Unique interface and customizable front end
- Content that can be accessed on demand
- Various payment methods are available
- Customer service and dedicated B2B support,
At Brino, we understand that each of our turnkey sports betting solutions clients has a unique business model and requirements. As part of our commitment to our customers, we offer them dedicated, real-time, and multilingual support.
Conclusion
The gaming industry is considered one of the most profitable in recent years, yet it is also very risky, responsible, and time-consuming. Doing research, finding loyal partners and a smart team, executing marketing, and building a reputation take time. In today’s lesson, you learned everything you need to know about business solutions, their advantages and disadvantages, key takeaways, and the most important things to consider when launching a business.
Getting to success isn’t easy, but with a professional and loyal partner, you’ll have a better chance of success.